Monday, December 04, 2006
I have been in the music business for a long time, and I mean a long time........ So much has changed, some for better and some for worse. Let's just talk about the better stuff. Today digital recording has put the creativity back in the hands of the artist, which is where it should have been all along. Monster record labels do not hold all the aces, and they can see their sales slumping. They seem to think it's due to piracy and maybe some is, but I happen to think it's mostly due to the fact that they are driven almost entirely by dollars and originality has slipped by the wayside. My twenty two year old son agrees. Today almost anyone can make an album, and if they write their own music the large record companies are left out of the loop. No royalties for them to collect. When it comes to marketing, once again technology and entrepreneurship have left the big companies high and dry. This is where sites like cdbaby.com come into the equation. They don't discriminate against anyone. All a musician or vocalist has to do is produce the music and send it to them. It's almost immediately available worldwide. This lets the public decide where they want to spend their hard earned money. When artistic endeavors are considered, success is not measured by the amount of sales but by personal satisfaction and accomplishment. Once again this makes these independent products quite different. cdbaby.com is just one company, and I'm sure there are others but you owe it to yourself to lend an ear to these hardworking independent musicians.